Search Results for: data

Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

Jim Wheaton and Mark T. Graham have launched Data University, a data-use training and consulting organization. Data University offers both on-site and

Catalogs drive online and retail sales, says a new DoubleClick Inc. study, which analyzes data from its Abacus division. For marketers that have both

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest

What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and registered with, online transactional data and age.