Search Results For: data

The Packer Plus magazine list recently returned to the market under new
management at Mal Dunn Associates Inc. This is a list of 17,600
subscribers who are fans of the Green Bay Packers football team.

French’s Foods has introduced its Cattlemen’s barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event …

DoubleClick Inc. has expanded the Abacus co-operative database to New Zealand with 15 new members, one year following its expansion in neighboring Australia, where 60 companies are contributing transactional data in this venture.

Midori is at it again: Spanning the country looking for the hippest trendsetters who have “It” to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands’ …

Telebrands Corp. has introduced a list of customers who purchased
NaturalBra brand brassieres for $20. Some 218,000 buyers from the last
12 months are available.

This past Saturday a 50-1 shot won the Kentucky Derby. ESPN is pretty sure its odds of successfully marketing the Breeders’ Cup are better than that.

Why don’t more companies mail to the Hispanic market? It’s a Catch-22, says Rich Mercado, senior account manager at Madison Direct Marketing.

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

Publishers Clearinghouse has released 657,966 names of consumers who
filled out an online survey at the PCH.com Web site in the last six
months indicating their propensity to give donations to organizations
they support.

Sporty’s Catalog Lists Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the largest file with 144,543 buyers from the last 12 months. …