Search Results For: data
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Acquisition
Nextel Extends NASCAR All-Star Voting, But Not Sweeps
An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit’s All-Star race. Fans can continue to cast votes until …
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Acquisition
Popularity Grows With Real Estate Incentive Program
In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so …
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MLB Properties Reaches Out To Cartoon Network
Major League Baseball Properties and the Major League Baseball Players Association are set to kick off a second-year program with Cartoon Network designed to promote baseball and baseball-card collecting to kids. The program features characters from the …
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Acquisition
BV Takes its Wine, and Grapes, on the Road
Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 …
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Data Driven ROI
Case History: Watchfire Reaches Out to Dealers
Watchfire reaches thousands of people a day through its large LED displays. But it uses a different medium to reach sign dealers who sell its products—the e-mail newsletter.
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Data Driven ROI
Why Start An E-mail Newsletter?
Marketers have long relied on print publications to establish “communities of interest.” E-newsletters do this and more, by providing a unique Web-based vehicle for “layered content” that delivers precision contextual marketing.
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Data Driven ROI
How Many Newsletters Should You Publish?
A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.
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Data Driven ROI
How Many Articles Does a Newsletter Need?
Q: What’s the right number of articles for an issue of your e-mail newsletter?
A: Seven.
Only kidding. There is no magic number of articles that works for every newsletter.
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Data Driven ROI
Preferences Prove Profitable
You know the age-old maxim: the customer is always right. The extension of that for the e-mail marketing community is: let customers choose what is right for them.
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Data Driven ROI
Tips on Getting Your E-mail Newsletter Delivered
ISPs today block up to 90 percent of e-mail because the messages are suspected to be spam. What’s a marketer to do?
Answer: Stay on the good side of ISPs.