Oracle Buys Eloqua for $871 Million to Anchor Its Marketing Cloud Offering
Oracle has announced its acquisition of Eloqua, a cloud-based marketing automation and revenue performance management software provider that was considered a competitor. The deal pegged Eloqua at $23.50 per share (a 31.1 percent premium over the stock’s close price Wednesday), which makes the deal worth approximately $871 million.
Here’s what both companies’ press releases note:
The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers.
