Rx.com, an Internet pharmacy and health information service based in Austin, TX, has launched Webalog, a print catalog featuring more than 25,000 different branded and private-label vitamins, minerals, supplements and non-prescription drugs as well as a system for filling prescriptions.
The company is mailing more than one million copies to households across the U.S. The catalog targets consumers aged 25 to 65 who buy online and through catalogs and have expressed an interest in health-related issues.
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