Despite all the recent sour economic news Internet media budgets are continuing to grow. Confidence in online marketing and search optimization tools and services beat Wall Street’s woes.
Survey findings released the eMetrics Marketing Optimization Summit in Washington, DC, indicated that most companies are planning to increase spending on online marketing and analytics. More than 87% of companies plan to maintain or increase spending on analytics.
More than 65% of companies surveyed said the current state of economy has had no negative impact on overall marketing budgets.
Companies indicated they plan to increase budgets for e-mail (83%), online advertising (77%), key word search campaigns (75%), social media (61%) and video advertising (38%).
Although 34% of companies said the current economy has adversely affected marketing budgets, only 15% plan to make cuts in Internet media.
Budget allocations for analytics are increasing at most companies, as are employment opportunities for trained analysts and consultants, according to the survey. In fact, 70% of companies surveyed indicated that their Web analytics departments are currently understaffed.
Among the Internet media services that companies typically outsource are advertising optimization, conversion optimization, traffic and page view monitoring, behavioral targeting and customer segmentation analysis, to name a few.
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