Hey, U.S. Marketing & Promotions, you just ranked first on the 2000 promo 100. What are you going to do now?
Be the latest independent promotion agency to be acquired by an advertising conglomerate, apparently. Word out of Los Angeles last month was that Jason Moskowitz and Mike Napoliello, principals at 17-year-old USM&P, had agreed to sell the business to New York City-based Omnicom. Additional details were unavailable at press time.
USM&P vaulted to the top of the promo 100 this year via astounding growth that pushed net revenues from $11.5 million in 1997 to $96.3 million in 1999. Much of the rapid rise came through the field marketing expert’s work with consumer packaged goods leader Procter & Gamble, Cincinnati.
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