Oh Boy! Oberto Beef Jerky has signed as a core sponsor of the new Wal-Mart FLW Redfish Series.
Through its sponsorship, Oh Boy! Oberto will have the opportunity to connect with more than 52 million anglers in the U.S., FLW Worldwide, Benton, KY said.
As a core sponsor, Oh Boy! Oberto Beef Jerky will be a visible component of the Wal-Mart FLW Redfish Series as well as the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal- Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.
Oh Boy! Oberto products will also be publicized through FLW Outdoors Magazine advertisements, FLW Radio, FLWOutdoors.com, participation in the FLW Tour Family Fun Zone, signage at tournaments, angler-award programs and inclusion in promotional and p.r. materials.
In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series to its list of competitive fishing circuits. The new FLW Redfish Series, set to kick off in March 2005, aims to meet the demand and grow the market for competitive redfish angling.
Network
