HEE Corp. a nutraceutical firm based in Hutchinson, KS, is preparing to roll out its first direct mail, e-mail and direct response TV campaign. The campaign is designed to promote newly launched products to reach new customers, increase customer loyalty and generate direct response sales.
The direct mail component will initially be launched in Houston, TX. HEE will develop its e-mail promotion in conjunction with Yahoo. DRTV advertising spots will run on network and cable TV stations.
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