Nokia is expanding its existing marketing relationship with the NBA to include Nokia as the presenting sponsor of NBA All-Star Jam Session.
The multi-year deal gives Nokia exclusive sponsorship of dedicated areas throughout Jam Session including the “Nokia Experience Center,” an interactive area in which fans can experience the full line of Nokia products; a 100′ x 80′ area designed to showcase the N-Gage game platform; the “Nokia Imaging Center,” an interactive station designed to showcase the capabilities of Nokia’s picture and video phones; and the “Nokia Connection Zone,” an information area located at the Jam Session main entrance.
Nokia will also be co-presenting sponsor of Club NBA under its new Nokia Unwired music platform.
NBA All-Star Jam Session presented by Nokia will feature more than 350,000 square feet of interactive basketball activities at the Colorado Convention Center February 17-21.
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