Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”
The automaker will kick off its season by sponsoring the premiere episode with limited commercial interruption. In addition, Nissan will plug its new Rogue integrating the vehicle into the show’s storyline. In the episode, the main character will drive the crossover utility vehicle, the companies said.
Nissan plans to expand its sponsorship to include a “Heroes” music video and the season one DVD release. The brand will also sponsor a full episode of the show on NBC Reward for 24 hours after its on-air premiere. This effort marks the first time a marketer will execute this type of program for the network.
“Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms,” said Steve Kerho, director of interactive media, Nissan North America, in a statement. “This ongoing partnership with NBC gives us the opportunity to introduce the Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines Heroes.”
Last year, Nissan’s sponsorship integrated its Versa vehicle into the show.
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