Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport.
The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s Be-Smart-Be-Fit-Be-Yourself national fitness program. The tour features exercise classes, interactive basketball and trivia contests along with appearances by top WNBA players. At each stop Nick’s Let’s Just Play will sponsor an activity booth and obstacle course. TV spots support both the Nick and WNBA fitness initiatives. The Be Fit Tour stops at festivals, fairs and WNBA arenas around the country before ending Aug. 6 in Seattle.
Nick will also have significant presence at WNBA games that will include Let’s Just Play stretch breaks, in-arena public service announcements, educational materials and on-air spots. Prize packages include SpongeBob SquarePants mini-basketballs, T-shirts, boom boxes and DVDs, Dora the Explorer playground balls and Let’s Just Play wristbands, headbands, notebooks and Frisbees. Characters such as SpongeBob or Dora will make some appearances.
Nick has also partnered with the WNBA to promote WNBA Kids Week, which runs through July 31. Nick will promote the week’s activities at Everythingnick.com; Nick.com and at Nickjr.com.
Now in its third year, Let’s Just Play encourages kits to get active and be healthy.
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