Newsletters

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 10, 2018 Masters of Measurement Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns. More…   SPONSORED BY: A Free Online Conference: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 6, 2018 Digital is the New Workout for Life Fitness Today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for Life Fitness. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 5, 2018 Influencers Help Xerox Set the Page Free Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand. More… SPONSORED BY: 2018 Experience Design & Technology Awards This is the world’s only […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 29, 2018 Visa Starts a Conversation with Millennial Women About Money Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money. More…   SPONSORED BY: 2018 Experience Design & […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 27, 2018 Increasing B2B Social Screen Time With Video Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels. More… SPONSORED BY: Discover the Future of B2B Marketing Get […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 26, 2018 The Rise of CGI Social Media Influencers What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. More… SPONSORED BY: Find New Opportunities & Improve […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 22, 2018 Jack Morton Takes Top Honors at 2018 PRO Awards Gala Brands, agencies and their campaigns were honored Tuesday at the 'Marketing To Women In  The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns! More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 21, 2018 Equipment Depot Rebrands to Become More Human A major rebranding helped Equipment Depot create a human connection in an B2B industry not known for being warm and fuzzy. More… SPONSORED BY: Influential & Engaged: The Perfect Prospect | Forbes Contact: Danielle […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 15, 2018 Moët Celebrates Life’s Memorable Moments Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event. More…   SPONSORED BY: Marketing To Women In The #MeToo […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 14, 2018 BNY Mellon Takes Their Shot With Hamilton BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of […]