Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer June 14, 2018
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status. More…

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Upselling Can Help Stem Churn and Increase Retention: Study
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent. More…
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Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed. More…

Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways. More…
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5 Proven Ways to Improve Website Conversion Rates
Online traffic, but website conversion rates are what really matter. Here's five tips for improving your online conversions. More…

 
 
Job Opportunities

Communications Director
Service Employees International Union, Hartford, CT

Director of Production
Wisconsin Public Media, Madison, WI

Senior Innovation Marketing Manager
Hewlett Packard Enterprise, Palo Alto, CA

Marketing Manager - Education
Aramark, Chicago, IL

 
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Join Us in NYC on Tuesday
Learn how leading brands are communicating in meaningful ways with women and learn the winners of the 2018 PRO Awards in a day of celebration and education this Tuesday in New York. 

 

 
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