Newsletters

  • CM Weekly 6.23.24

    CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines, […]

  • CM Top 5 6.19.24

    1 Data Driven ROI 3 Ways to Create Personalized Experiences on a Budget Here are three ways companies can create cost-effective personalization to enhance customer satisfaction. READ FULL STORY 2 Data Driven ROI 5 Principles Every Modern Marketer Should Prioritize For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. […]

  • CM Weekly 6.16.24

    CM Weekly June 16, 2024 “It is really important that you, as a leader, understand that your role is to inspire and motivate. It's not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what […]

  • CM Top 5 6.11.24

    1 Acquisition How Small Businesses Can Spur Growth Through TikTok TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY 2 Data & Analytics How to Avoid Google Penalizing AI-Generated Marketing Content How to avoid the common pitfalls of poor content, […]

  • CM Weekly 6.9.24

    CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win […]

  • CM Top 5 6.5.24

    1 Demand Gen Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh. READ FULL STORY 2 Acquisition Rethinking B2B Marketing – Moving Beyond the MQL Vortex 11 actionable ways to rethink B2B […]

  • CM Weekly 6.2.24

    CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid […]

  • CM Top 5 5.29.24

    1 Acquisition Cracking the Code on B2B Buying Groups: 3 Insights for Marketers With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY 2 Digital How Etsy Is Upskilling its Workforce With GenAI and Machine […]

  • CM Top 5 5.22.24

    1 Agencies Creating Unity Between Brands and Agencies Through Feedback Loops and Radical Candor Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. READ FULL STORY 2 Data & Analytics Universal Analytics Back-up: Transitioning to G4 Data Measurement […]

  • CM Weekly 5.19.24

    CM Weekly May 19, 2024 GenAI is poised to transform the way we search. And in some ways, it has done so already. Take Google’s Search Generative Experience, which is an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy. […]