Acquisition
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY

Digital
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI. READ FULL STORY

Email
What Google’s Bulk Email Changes Mean for Marketers
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply. READ FULL STORY

Data & Analytics
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive. READ FULL STORY

Demand Gen
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more. READ FULL STORY

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