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1 Engagement Topo Chico's Marketing Director Talks Summer Airstream Partnership and Activations This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. READ FULL STORY 2 Acquisition How Brands Can Build Trust and Loyalty Through […]

Sponsored by: Topo Chico Hard Seltzer partnered with Airstream this summer to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—i.e. their own backyard, transformed into a vacation destination with sand, […]

1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind […]

Sponsored by: GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler's snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand promise targeting teens and […]

1 Agencies Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently. READ FULL STORY 2 Acquisition From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment Strategies to drive sales and marketing […]

Sponsored by: We invest more here or less here… and we can see how those different channels operate independently, but also as a collective body of work. It operates at the customer or household level rather than just at the media attribution or channel level. That gives us a great body of data to test, […]

1 Agencies How to Scale an In-House Agency for Maximum Impact Tips that can help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers The B2B sales funnel must not […]

1 Demand Gen 5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for […]

CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief […]

1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA) […]