Engagement
Topo Chico's Marketing Director Talks Summer Airstream Partnership and Activations
This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. READ FULL STORY

Acquisition
How Brands Can Build Trust and Loyalty Through Customer Engagement
It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience. READ FULL STORY

Data & Analytics
Trends in Evaluating and Measuring Brand Reputation
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation. READ FULL STORY

Engagement
Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices
Michael Barclay, Executive Vice President of Experiential at Essence Ventures, talks 30 years of Essence Fest, new festival features, community engagement and more. READ FULL STORY

Digital
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform. READ FULL STORY

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