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CM Weekly January 24, 2021 Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected? Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority […]

CM Weekly January 17, 2021 The fallout from the Jan. 6 siege at the United States Capitol continues to reverberate across the busines world. As we noted last week, the events prompted some brands to pause their marketing campaigns. This week, Snap and YouTube joined Twitter and Facebook/Instagram in banning or suspending President Trump’s accounts. […]

CM Weekly January 10, 2021 With 2020 at last in the rearview mirror, let’s take a look at the most-read CM stories of the year. As you might expect, coverage of the marketing challenges caused by the pandemic dominated the list. One of those, “Cause Marketing in the Time of COVID-19," provides scores of examples […]

CM Weekly December 27, 2020 If brands weren’t focused on digital transformation before 2020, they most certainly are now. It’s one of this year’s overarching themes, and those companies that have accelerated the implementation of digital marketing tactics like social selling, ecommerce, online personalization and AI automation are standing out above the rest. One such […]

CM Weekly December 20, 2020 Drumroll please…. The news is out! We have unveiled the 2021 Chief Marketer 200—the editorial listing of the best engagement and activation agencies across 11 partner categories—from experiential to shopper marketing to B2B brand engagement to martech—that shine a spotlight on the fastest-growing channels of marketing. This exclusive list has […]

CM Weekly December 13, 2020 With many Americans avoiding holiday travel this year amid restrictions caused by the pandemic, dreams of vacationing in a tropical paradise with a piña colada in hand will be in full effect. And that’s precisely where Bruno Mars-owned SelvaRey Rum aims to position itself. After three years of planning and […]

CM Weekly December 6, 2020 Like everything else in 2020, consumer shopping habits during the holiday season have evolved. For one, Black Friday deals are happening all month, and consumers are more likely to make purchases during these blockbuster events. We look at how this retail behavior trend is fueling the need for marketers to […]

CM Weekly November 22, 2020 Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. A convergence of […]

CM Weekly November 15, 2020 Winter is coming for marketers, in more ways than one. Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. (Anyone else wish “Game of Thrones” was still on? It’s going to be a long haul.) In the case of martech, […]

CM Weekly November 8, 2020 How’s everyone’s stress level this week? Off the charts? We thought so. Let’s shift gears from politics and the election to something a little less uncertain: holiday shopping. Of course, the manner in which consumers shop has shifted. Let’s take a look. According to Periscope by McKinsey’s new report, “2020 […]