EGGLAND’S BEST: has teamed with several brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow Tea for a number of spring promotions. Eggland’s coupons will be featured on 17 varieties of Sara Lee bagels during May; on Korbel neck hangers in March and April; on-packs of Gold Medal bags in March; and savings booklets with be distributed with packages of Roman Meal from April through June and will be available in Bigelow Green Tea, Earl Grey, Constant Comment and other varieties beginning last month.
CLAIROL’S HERBAL ESSENCES: this month launches an incentive print ad built around the online store for American Idol. A two-page spread will appear in the April 18 issue of People and in the June issues of Seventeen and YM directing consumers to www.herbalessences.com/idoloffer. By entering a UPC code from any Herbal Essences hair care or color package, visitors get a code to enter at www.americanidolstore.com to receive a 15 percent discount off of American Idol gear, including branded backpacks and jackets created by BD&A, Woodinville, WA.
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