THE NATIONAL RETAIL FEDERATION:
has found that families with school-aged children will spend an average $450.76 on back-to-school items, up from $441.60 in 2002. Spending on the back-to-school season will pump $14.1 billion into the economy, with kids adding another $750 million to the total, according to the NRF survey, conducted by BIGresearch.
BAILEYS ORIGINAL IRISH CREAM: is launching Baileys Minis—100 ml bottles in a four-pack for the refrigerator. Advertising broke yesterday with three 15 second spots airing on MTV, VH1, E! and TLC.
DAIRY QUEEN: is promoting its new Triple Chocolate Utopia treat by offering free servings to all triplets, fraternal and identical, who visit stores on Aug. 3.
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