WARNER BROS. CONSUMER PRODUCTS: has partnered with Rocawear Clothing to create a signature Batman apparel collection. The line will hit stores in conjunction with the Summer 2005 release of Batman Begins. The collection incorporates modern street-wear design with logos and graphics inspired by the upcoming film and will be sold at department and specialty stores.
TOYOTA MOTOR SALES USA’S: Scion division is launching a line of branded apparel to be called Scion Release. The collection, which will provide fashionable, subtly branded, cutting-edge garments embodying the Scion profile, will be sold to Scion dealers across the United States and to a fan base of car lovers, the company said.
MARK BURNETT PRODUCTIONS, INC.: the producers of reality shows such as Survivor, has signed licensing agency, Brand Central, LLC to manage their show The Apprentice. The merchandise program will range from lifestyle apparel and accessories to office and business products, interactive games, toys, services and more.
DISTRIBUTION VIDEO & AUDIO: is launching First National Pictures (FNP), a value-priced line of DVDs. The FNP label will release children’s fare, as well as an assortment of family entertainment. In stores Nov. 19, the initial release on the new label is from the award-winning Canadian children’s program, Scoop and Doozie.
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