ELECTRICARTISTS: New York, hired Dave Smith as director of business development, a new post at the online marketing firm for media, entertainment and lifestyle brands. Smith was founder of Segue>Entertainment Network, New York, handling off- and online marketing for bands, artists and entertainment venues.
STRAWBERRY SHORTCAKE BERRY POINTS: loyalty program got underway last week letting young fans clip and collect Berry Points from Strawberry Shortcate product packaging, redeemable for exclusive products. Consumers can go to www.strawberryshortcake.com to learn how to redeem these premiums. American Greetings Corp. and DIC Entertainment launched the program.
LOTTA LUV: has debuted Snapple lip balms and glosses in 14 Snapple flavors. Products are available at www.Lipmedic.com and www.Snapple.com for $3 to $5. Some 300 of the lip balm tubes were donated to gift bags distributed to attendees of New York City’s Fashion Week several weeks ago.
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