ACTRESS SUSAN LUCCI: will begin selling her fragrance Invitation in Wal-Mart Stores. The brand has been sold online and through HSN Home Shopping Network. This is the first retail distribution for the fragrance that’s sold by Lucci’s company, SL Enterprises of New York. Promotional P-O-P and appearances by Lucci, best known for her long-running role on All My Children, support the Wal-Mart launch.
EBAY: will now be able to honor discount coupons via a system from Aucser. The system allows subscribing eBay sellers to create custom coupons redeemeable by their bidders towards the purchase of an auction item. Coupons are then redeemed by bidders from the Aucser.com home page. After the discount is subtracted from the total due, bidders are redirected to eBay’s PayPal program to make final payment directly to the seller. Each time a bidder redeems a coupon, subscribing sellers receive an e-mail notice; usage statistics are updated in the subscriber’s Aucser account.
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