ALLIED DOMECQ SPIRITS, NORTH AMERICA: has bumped up marketing spending by 20% for the holidays. The spend major TV campaigns for Kahlua, Malibu Caribbean rum and Stolichnaya.
COUPON INFORMATION CENTER: and PepsiCo have released a public service announcement warning of a counterfeit $2.99 Pepsi-Cola coupon identified in New Jersey and Texas. The coupons are one-sided and printed on card stock.
TANGER OUTLETS: has teamed with U.S. Airways in a holiday sweeps dangling a four night trip for two to the Grand Xcaret by Occidental in Mexico. Consumers can enter at Tanger Customer Service Centers or online at Tangeroutlet.com or by mail. The promotion runs Nov. 1–Dec. 26.
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