FIRESIDE: is looking for a title sponsor for its May 2005 launch of Boomerang Nation: How to Survive Living With Your Parents and national contest. Author Elina Furman is seeking sponsorship of a national book tour and contest in which consumers 18 to 35 who live with their parents can send in their tales of woe. The grand prizewinner would receive a rent-free apartment for one year, financing to pay off student loans, a lease on a new car and complimentary counseling services.
GAPKIDS AND WILD PLANET: have unveiled a new jacket for kids that features a toy/apparel combinations. The water-resistant jackets include Wild Planet’s Kids-Invented Explorer Gloves attached to GapKids windbreakers for boys and girls. The jackets sell for $49.50 and were made available beginning Jan. 26 in all GapKids stores in the U.S., Canada, U.K., Japan, France and online at Gap.com.
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