PERRY ELLIS INTERNATIONAL, INC: has signed an agreement with the Miami Heat to increase visibility of the company’s brands at Heat games and provide additional marketing opportunities for Perry Ellis International at retail stores. The Perry Ellis logo and Cubavera logo will appear once on the center portion of each basket stanchion. In addition, Perry Ellis International will receive two 30-second in-game spots in English and Spanish-language radio broadcasts during Heat regular season games. The agreement also lets Perry Ellis International deliver two local in-store events that leverage the Heat’s appeal and use the Heat name and marks in promotions.
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