BAILEYS IRISH CREAM: has added two flavors: caramel and mint chocolate, available for a limited time beginning in March.
4KIDS ENTERTAINMENT, INC.: has entered into a licensing agreement with Microsoft Corp. Under the agreement, the children’s entertainment company will serve as the licensing agent for a forthcoming children’s entertainment property on a global basis for Microsoft Game Studios. The agreement includes all broadcast, home video, music and merchandise licensing rights.
CBS: will begin airing a 60-second series called The Courier tonight during its primetime line up. The series is sponsored by Pontiac and is touted to be filled with action-packed sequences as star “iiro” rushes to save his wife from kidnappers. The Pontiac Torrent will be iiro’s car of choice in select episodes as he speeds through traffic on the hunt for his loved one. Shorter versions of the series will run until Feb. 1. Viewers will have an opportunity to get behind the wheels of the Torrent through a sweepstakes offering on CBS.com.
JIM BEAM: plans to continue its relationship with Robby Gordon Motorsports, as a primary sponsor of the No. 7 Chevrolet driven by Robby Gordon, for a certain number of races during the 2006 NASCAR Nextel Cup season.
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