FOODNETWORK.COM: is feeding viewers’ appetites with a new offering via the Internet. Starting today, viewers can watch exclusive Webisodes of Dave Does, online-only shorts that follow celebrity chef and author Dave Lieberman and the latest culinary trends in New York City, Boston, Portland and Philadelphia. FoodNetwork.com will offer 13 three- to 10-minute-long Webisodes, with one new Webisode premiering each week at FoodNetwork.com/davedoes. Sprint and Saturn are sponsoring the Web series. Sprint customers can watch Dave Does video on their cell phones.
WARNER BROS. CONSUMER PRODUCTS: is launching a new fashion jewelry collection inspired by the summer hit Superman Returns. The collections will include necklaces, pendants, bracelets, rings, belts, and key chains for men and women featuring the iconic S-Shield in silver and 18K gold. Warner Bros. Consumer Products is partnering with jewelry-maker Robert Lee Morris. The collection will sell for $55 to $350.
NIKE: has extended an agreement with the National Football League (NFL) to continue as an authorized supplier of NFL footwear. An NFL partner since 1995, Nike will continue to supply NFL players with branded footwear for use in games and in training. In addition, the agreement allows Nike to continue to use NFL and NFL team logos to promote its footwear products. Details of the financial terms and duration of the agreement were not disclosed.
LEADING BRANDS, INC.: has introduced a new juice cocktail TrueBlue Blueberry-Blackberry in 64 oz. and 16 oz. sizes in both the U.S. and Canada. The new addition brings the product line to six. Other flavors include Blueberry, Blueberry-Pomegranate, Blueberry-Cranberry, Blueberry-Raspberry and Blueberry-Iced Green Tea.
PROMOWORKS: will once again distribute more than 150,000 product samples to more than 40,000 baseball fans at Wrigley Field in Chicago. The event will take place on Aug. 18 and will feature brands such as Chicago’s Asha SalonSpa, Breyers Ice Cream, Emerald Nuts, Kellogg’s and Kimberly-Clark. The Schaumburg, IL, agency held a similar event in May (PROMO Xtra, May 19, 2006).
MARKETINGEXPERIMENTS.COM: Atlantic Beach, FL, is looking for 10 research partners for a six-month test of online video as a marketing tool. “Preliminary research for this study is giving us an exciting glimpse at the way online video may completely change the way companies market themselves online,” said MarketingExperiments.com Director of Strategy Jalali Hartman in a statement. “We also anticipate this study will show us if video will become as crucial for search engine optimization today as search terms were in the 1990’s.” Study participants get a video offer page, trailer on a major online video site (such as YouTube) and e-mail touting the video, all designed and distributed by MarketingExperiments.com. Results will be published in the company’s own Marketing Experiments Journal. The company is a division of Digital Trust, Inc.
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