News Briefs

J.C. PENNEY: is rolling out a new line of Liz Claiborne apparel, Liz & Co. for women and Concepts by Claiborne for men, to be sold at the retail chain. The new casual lines will launch in JCPenney stores and online at JCP.com next spring.

SYNERON: a laser manufacturer, is launching today a scratch and win promotion targeted to physicians dangling more than $6 million in prizes. The program is an effort to incent physicians to purchase Syneron equipment used for aesthetic treatments including laser hair removal, cellulite reduction and wrinkle reduction. For every $50,000 worth of products purchased before Nov. 24, the buyer receives a game card similar to the theme of the popular TV show Deal or No Deal that offers three levels of winning: rebates of $5,000, $12,500, $25,000 or a gift certificate for a cruise.