CLINIQUE: is in the midst of a month-long sampling effort aimed at driving traffic at department store counters. Any woman who visits any Clinique counter will receive a free 10-day supply of its custom-fit liquid foundation. Clinique reps will help customers determine the best shade of foundation for their skin type and then customers can choose from the brand’s collection of 12 liquid foundation formulas.
SHELL OIL CO.: has signed a multi-year NASCAR sponsorship of Richard Childress Racing (RCR). Both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR Nextel Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
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