LIZ CLAIBORNE: has named William L. McComb, CEO and board member, effective Nov.6. He had been company group chairman at Johnson & Johnson. He replaces Paul R. Charron, who previously announced plans to retire. Charron will remain chairman through the end of 2006 and will become chairman emeritus on Jan. 1. He will also work as a consultant for the company for one year. McComb, 43, joins Liz Claiborne after 14 years at J&J overseeing top brands, including Tylenol, Motrin and Clean & Clear. He became J&J’s group chairman in 2005.
YAHOO AND CBS TV: have entered an agreement to stream local news from 16 CBS stations on Yahoo. The partnership, which begins today, marks the first video agreement between a network-owned TV station group and an Internet news provider, the companies said. CBS and Yahoo will share revenue from advertising sold adjacent to CBS stations’ content on the site. Yahoo will highlight the local video to users who select a city or ZIP code within a CBS-owned station market. The video will be station-branded and can be found Yahoo.com and throughout Yahoo News.
JELLY BELLY CANDY CO: has a wide range of licensed products on the drawing board, thanks to a fistful of licensing deals. Fairfield, CA-based Jelly Belly recently licensed the brand for women’s loungewear, sleepwear and lingerie (from MJC Inc. in the U.S. and J Corp. in Canada) and for a tween-targeted line of stationery, pens, notebooks, scented pens and stickers bowing in spring 2007 via toymaker Jakks Pacific. Novelty pillows bow for the holidays in department and specialty stores via Senario; baby books launch for Valentine’s Day 2007 via Penguin. Shonfeld’s is readying a line of food and beverage gift sets, including cocktail mixers in jelly bean-shaped bottles, dessert syrups and smoothie mixes, all in Jelly Belly flavors. A separate licensing deal with a retailer launching a Jelly Belly food and beverage line is pending. The Licensing Co., New York, handles.
COTTON INC: woos women with a tongue-in-cheek Web site MysteryFabric.com with games and faux-testimonials that bemoan the trouble caused by unknown, non-cotton fabrics. Street teams take to Manhattan in early November with give-aways designed to drive traffic to the site. DDB New York handles.
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