CATAPULT MARKETING: has launched a new agency discipline for interactive marketing. The discipline is designed to deliver powerful campaigns by extending shopper marketingonline to create more touchpoints in new channels, the company said.
WAL-MART STORES: becomes the newest stage for professional wrestling next month when it begins stocking Socko Energy beverages. On May 15, Bliss Beverage rolls out special four-packs of Socko Energy to Wal-Mart stores nationally, leveraging its licensing deal with World Wrestling Entertainment (WWE). Bliss bows two WWE-branded lines, WWE RAW Attitude Powered by Socko and WWE Slammin’ Citrus Powered by Socko. Advertising on WWE’s TV, online, print and pay-per-view outlets supports the rollout. Bischoff-Hervey Entertainment, Santa Monica, CA, handles Socko Energy marketing for Scottsdale, AZ-based Bliss Beverage.
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