UNIVERSAL STUDIOS CONSUMER PRODUCTS GROUP: is launching a licensing program around the NBC TV show “Heroes.” It will include publishing items, trading cards, apparel, stationery/social expression, action figures and an interactive game. DC Comics, Random House, Mezco Toys and Topps are some of the brands involved in the program. “Heroes” products will start to hit store shelves around the new season launch on Sept. 24.
CIRCLE K STORES INC.: has agreed to begin sharing its P-O-S data from all of its U.S.-based stores with Information Resources for incorporation into the new IRI AllScan Convenience Store Tracking service. CircleK will leverage the new tracking service to drive improved category effectiveness and retail execution and collaboration with its manufacturing partners.
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