News Briefs

CAMPOS CREATIVE WORKS: an experiential marketing agency, has named Don Kobayashi as senior vice president and executive producer. Prior to joining CCW, Kobayashi was vice president and senior executive producer with Jack Morton Worldwide since l999. While based in that company’s Los Angeles office, Kobayashi produced many high profile events for the likes Home Depot, Mazda. Amgen and PeopleSoft.

FUSION b2b, Inc.: launches IDeas Brand Identity Group (BIG), a creative and strategic consultancy. Service capabilities include logo development, corporate and product naming, graphic identity, brand standards and usage guidelines, digital asset management, collateral systems and annual reports, packaging, merchandising and signage, support research and related services. The new IDeas Brand Identity Group joins other Fusion “expert practices,” which include Healthcare, Construction Products, Industrial and Technology marketing.