HEINEKEN: will hand out customized caps at the U.S. Open Tennis Tournament to fans over 21 during Heineken Hat Night on Sept. 1 as part of its sponsorship activities at the event. Heineken is co-host for the U.S. Open pre-tourney party for players and past champs, and is sponsoring the Heineken Star Award for the “Most Irresistible Player” of the tournament.
CROCS, INC.: is launching a new apparel line for men and children. The collection, which hits stores in October, debuts this week at the Magic Marketplace in Las Vegas. For men, the company will offer short and long sleeved T-shirts ranging from $36 to $58. Shorts, pants and skirts will be available for kids in sizes 2T to 6X.
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