O’CHARLEY’S RESTAURANTS: is launching a new advertising campaign designed to spur business at the 230-store chain. Three TV spots break this week showing a basket of the chain’s popular rolls and its immediate positive effect on people caught in uncomfortable, but humorous situations. To support the campaign, the company will rollout a microsite at http://www.therolls.com on Jan. 28, which will feature the TV spots, an online game challenging visitors to slice an unsliceably soft roll with a knife and contests.
CHAMPS SPORTS: is out with an online sweepstakes offering the chance to win tickets for two to the Jermain Taylor versus Kelly Pavlik fight at the MGM Grand Hotel in Las Vegas, NV. People can enter at www.champsports.com/everlast through Feb. 3. Lesser prizes include Champs Sports gift cards. Online marketing and e-mail blasts support the promotion. Cohen-Friedberg Associates, LLC, is administering the game.
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