KRAFT FOODS INC: is extending its product line for its DiGiorno and California Pizza Kitchen brands. The company is rolling out DiGiorno and California Pizza Kitchen single-serve premium pizzas. It’s also launching a new line of dressings, to be called “Pure Kraft” and Kraft Bagel-fuls hand-held breakfast sandwiches.
CBS CONSUMER PRODUCTS: is teaming up with MGA Entertainment, maker of the Bratz dolls, to launch a new line of fashion dolls based on the CW reality show “America’s Next Top Model.” The doll line includes three characters in two clothing lines—swimwear for $9.99 and casual wear for $14.99 The dolls, however, are not based on any contestants or show participants.
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