BRIDGESTONE: has been named official tire of the National Hockey League and the NHL Players’ Association. The multi-year pact gives Bridgestone advertising spots on NHL telecasts in the U.S. and Canada and rights to use player images in ads, premiums and point-of-sale materials.
CLEARLY CANADIAN BRANDS: has signed three-time Olympic Figure Skater Kurt Browning and his wife, Sonia Rodriguez, a dancer with the National Ballet of Canada, to a two-year spokesperson agreement for its My Organic Baby Line. The line is the first for certified organic baby food in Canada.
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