HERSHEY: has added more “pieces” products following the success of Reese’s Pieces and has elicited help from singer and actress Ashlee Simpson-Wentz, who’s song “Pieces of Me” made a good fit. The new bite-size versions include York, Almond Joy and Hershey’s Special Dark. Last week, at an event in Hershey’s New York’s Times Square store, people met Simpson-Wentz and exchanged Hershey wrappers for free bags of the new Pieces candies. The event began a two-week Pieces Wrapper Reward Program that lets consumers go online and mail in a full-size candy wrapper and get a coupon towards a free bag of Pieces. The program ends Feb. 10.
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