KRISPY KREME DOUGHNUTS: is rolling out two limited-time offerings to its menu inspired by the Caribbean. Its Caribbean Kreme doughnut features mango, pineapple and passion fruit, and topped with white icing and shortcake crunch. The company is also selling an island-flavored drink, called Caribbean Kreme Chillers. The drink includes pineapple, mango and orange flavors, which can be ordered in a creamy blend or frozen fruity version. The items are available at participating until June 2.
EHARMONY: is sponsoring an eHarmony Cam during Tampa Bay Rays home games. During each of the Rays’ 81 home games, a couple who met on eHarmony.com will be featured live on the stadium scoreboard.
NIPPON LIFE INSURANCE: struck a marketing partnership with the Chicago Cubs around the Cubs’ new right fielder, Kosuke Fukudome. The deal includes signage in Wrigley Field, special events, including two ceremonial pitches before games and a Nippon Life backdrop during interviews with Fukudome in the Cubs’ media room.
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