J.M. SMUCKER CO.: has acquired the Knott’s Berry Farm food brand from ConAgra Foods, Inc.. Knott’s Berry Farm produces and markets jams, jellies, preserves, and gift boxes in the retail and foodservice channels. The business is expected to add approximately $40 million in annual net sales for Smucker. Financial terms were not disclosed.
BUILD-A-BEAR WORKSHOP: is running a cause-marketing program that invites kids to help stuff White Fluffy Puppies in exchange for coupons and free online currency. The first 150 people who visit stores on May 17 can make a White Fluffy Puppy to donate to one of three causes: Children’s Health and Wellness, Literacy Programs and Humane Education Partners. For their help, the company will offer 1,000 Bear Bills for visitors to use for their online characters on http://www.buildabearvillw.com and a $3 coupon off a $15 purchase.
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