NEXCEN BRANDS INC.: the parent company of Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery, has rolled out a movie-themed ice cream promotion for the two brands. The chains will offer 16 ice cream combinations each correlated to a current Hollywood movie premiere. In-store movie slates displaying, “Now Showing” and “Still Serving” will feature the current ice cream flavor and previous week’s combinations. The first treat, Chocolate Cosmoopolitan,” is tied to the upcoming “Sex and the City” movie, and will roll out May 30. It will include, Chocolate ice cream, chocolate flakes or chocolate chips, strawberries and strawberry topping. A new combination will be presented each Friday through the first week of September. Other upcoming flavors include Cookies ‘N Kung’ Fu,” “The Incredible Chunk,” “Smarty Pants” and The Rainbow Galax•E.”
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