THE PATAGONIA BREWERY: has launched a P-O-P campaign across the U.S., supplying in-store signs, posters and graphics to commercial distributors and tabletop beer tents, coasters and banners to bars and restaurants. During the campaign, the Argentinean brewer will offer two types of beer: the Blond Ale and the Negra Intensa.
GENERAL MILLS: is launching special-edition commemorative packaging on its Wheaties boxes honoring the 2008 National Basketball Association Champion Boston Celtics following its defeat of the Los Angeles Lakers in the NBA Finals. The 15.6-ounce Celtics Wheaties box will be available nationally starting in the next three weeks, the company said. The package features NBA All-Star Kevin Garnett.
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