PROCTER & GAMBLE’S: Gillette brand has selected New York Yankees Captain Derek Jeter as the newest Gillette Champions ambassador. Jeter will be integrated into Gillette brand programs in North America through marketing initiatives, including print and broadcast advertising, consumer promotions, P-O-P materials, online support and PR to support the brands shaving products. Globally, the Gillette Champions program features sports icons Tiger Woods, Roger Federer and Thierry Henry.
EA SPORTS: has been named presenting sponsor of the National Basketball Association Summer League, which features free agents and players drafted last month. EA Sports will receive ad spots in coverage of the summer league on NBA TV and http://www.NBA.com
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