KELLOGG CO.: has launched a new flavor to its Frosted Mini-Wheats line, Frosted Mini-Wheats Blueberry Muffin cereal. The cereal is available at retailers nationwide, with a suggested retail price of $3.89. For a limited time, packages will feature a mail-in rebate offer for a full refund.
PIZZA HUT: has added some dessert to its menu, Chocolate Dunkers. The dessert sticks, which launched last month, are topped with white chocolate and Hershey’s milk chocolate, served with chocolate dipping sauce. National TV spots, print ads, P-O-P and online materials support the rollout.