News Brief-Aspen Marketing Services

ASPEN MARKETING SERVICES: has named Steven Howard as president of advanced analytics. His key role will be enhancing clients’ understandings of analytics applications in their marketing, communications, social media and revenue-driving challenges. He will lead a team of 25 analytics professionals and will be based out of Aspen’s Atlanta office, reporting to chief operating officer, Cathy Lang. Howard joins Aspen with more than 26 years of experience, including leadership positions with Lucent Technologies, Garter and G2. He has also worked with Fortune 100 brands such as AT&T, Phillip Morris, American Express and Bank of America.