AMERICAN EXPRESS: has launched a contest to find filmmakers whose independent short film will debut at the 2-11 Tribeca Film Festival. Under the contest, “My Movie Pitch,” entrants upload their 60-second pitch. Five finalists will be selected by online viewers and a panel of Tribeca Film directors to win an American Express Filmmaker’s Toolkit, including a laptop, movie editing software package and an HD video camera. A special panel of Tribeca Film Directors will select the grand-prize winner, who will have his or her pitch made into a 15-minute short film by one of the Tribeca Film Directors. The winner will receive a trip for two to New York City and VIP access to see the short film debut at the festival.