By Jeff Kupietzky, CEO, Activepath, Inc., inventor of Activemail
Who can escape the constant chant about the power of social media? It’s as though more traditional marketing never really worked to engage customers’ purchase decisions. Nothing could be further from the truth, especially if you focus on one medium-email. While some marketers began to believe that consumers simply deleted any potential ads or labeled email ads as fodder for the Spam collector, don’t believe everything you hear.
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