There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.
Komarketing’s blog highlights new data showing that a majority of B2B marketers recognize the 
importance of content marketing, while 86 percent of B2B marketers reported using some form of content marketing in their overall strategy. A promising total of 70 percent of respondents reported creating more content than they did a year ago.
Take a look at the full report from Komarketing for a closer look at the numbers and tips for implementing new content marketing strategies.
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