New Campaign Visualization Technology From Syntryx Executive Solutions
Today at Ad:tech London 2008, Syntryx Executive Solutions, a leading provider of global competitive marketing intelligence and digital marketing measurement solutions, announced the availability of Syntryx Diagrams and its new campaign visualization technology. The first solution of its kind, Syntryx campaign visualization technology allows online marketers to quickly discover flaws and opportunities related to their online ad campaigns in just one visual snapshot. By just typing in their selected keyword, marketers will be able to quickly identify the most effective display ads publishers, affiliates, and email marketing trends and evaluate related keyword opportunities on ad networks across multiple advertising channels — all in one visual graph. Marketers can then combine this picture of online media opportunities with the Syntryx Link Search Engine to gain PPC success (top converting/volume keywords etc.) within additional online advertising channels. Syntryx can be found at Booth #288 at the show.
"Search marketers are used to getting long reports that help them identify related keyword market opportunities," said David Wolf, Founder and CEO.
"Syntryx’s new visualization technology allows AdWords advertisers to promptly design a targeted media buying plan based on their top performing keywords. It’s the most practical media planning tool on the market."
About Syntryx Diagrams
A next generation media planning solution, Syntryx Diagrams help advertisers understand their Internet presence by creating a visual snapshot of where marketers spend their money. At a glance, online marketers can visualize various ad campaigns across the different online channels — email, display advertising, affiliate marketing, search engines or social media networks. Syntryx Visualization Technology is based on over 1.5 billion links from more than 25 million Websites.
Using this data, online marketers can:
1. Find alternative PPC channels and SEO opportunities to increase their ROI on search marketing.
2. Apply proven PPC success on display advertisement, affiliates, and email marketing campaigns. Search Marketers can find the most relevant ad network publishers according to their top generating keywords.
3. Analyze both paid and organic keyword conflicts and inefficiencies.
4. See the investments of online ad budgets as spent by thousands of advertisers across all major advertising and affiliate networks.
Syntryx Diagrams is one of three core media planning solutions in the Syntryx Executive Solution suite. Syntryx is the only company offering technological answers for the planning, strategy and execution of marketing campaigns across global online media. Unlike traditional prospecting and intelligence tools, Syntryx brings practical ad planning solutions, helping advertisers determine where to invest their advertising budgets. Syntryx Executive Solutions does not rely on the collection and aggregation of private user data for its data, rather using its proprietary search engine for its core data. Syntryx has already crawled more than a billion links and indexed over 1.5 million active publishers and affiliates on all major networks to create the first global and transparent meta-network of advertisers and publishers across all major advertising networks. From this network, Syntryx compiles critical campaign information, such as campaign type, ad Context, ad text, ad position, geography, referring sites and referring keywords on millions of international Websites.
Pricing and Availability:
Sold as an add-on to the Syntryx Executive Systems, Syntryx Diagrams will become available to Syntryx Users starting October 1, 2008. More information regarding Syntryx Diagrams is available now by calling Syntryx at (303) 800-1704 or emailing [email protected]. More information can be found at: www.syntryx.com.
About Syntryx Executive Solutions:
Based in Boulder, Colorado, Syntryx is a provider of comprehensive media planning and auditing solutions, offering online marketers and brand advertisers actionable information to evaluate online assets and design marketing campaigns that gain greater ROI. Syntryx simplifies the competitive intelligence portion of a digital marketer’s campaign. Its technology makes the execution of digital marketing campaigns across all major ad-serving platforms and online distribution channels transparent, including: search engines, affiliates, display advertising, blogs, public relations, and email. More information is available at www.syntryx.com.
